Data Driven Product Management training course

Introduction, modern product management fundamentals

• Iterative, lean product methodology centered on validated learnings and ‘build-measure-learn’
• The mindset and activities required by self-organising, hands-on product teams

Defining Product Strategy from Company Strategy

• Using KPIs to cascade Mision vision and value through to day to day work
• OKR frameworks and goal driven roadmaps
• Product rather than project mindset

Opportunity analysis

• Customer segmentation
• Market sizing
• RICE

Defining metrics

• How to choose a Metric that Matters?
• What makes an metric actionable?

Growth frameworks

• Pirate Metrics / Lean Analytics / North Star
• Actionable funnels
• 30 minute exercise – making a framework for a product

Experimentation

• How to structure an experiment
• Setting the line in the sand
• AB testing best practice

Baking analytics into requirements

• How to define event metrics in story writing
• Analytics ’definitions-of-done’
• Shared ownership with product teams

Working with Product Analytics tools

• Guide walkthrough of a tool – Google Analytics / Amplitude
• Use of basic tooling like Google Sheets
• Introduction to SQL

Product analytics warchest

• Funnels
• Cohort tables
• Repeat rates
• Churn rates

Management Reporting

• Ingraining data into the sprint
• Engaging stakeholders with data
• Data visualizations

Wrapping up

• Commitments made by attendees with next steps