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Data Driven Product Management training course

Gain an insight into the values of a data-led product mindset as well as vocational data skills which can be adopted immediately into day-to-day product operations.

JBI training course London UK

"I thought that the style of creating a backlog of user stories and inputting them into sprints was very helpful and that the practical at the end of the course was excellent. Overall, it gave me a great insight into agile project management."

GW, Project Manager, Scrum, April 2021

JBI training course London UK

  • Product management fundamentals
  • Defining Product Strategy from Company Strategy
  • Opportunity analysis
  • Defining metrics
  • Growth frameworks
  • Baking analytics into requirements
  • Working with Product Analytics tools
  • Product analytics warchest
  • Management Reporting

Introduction, modern product management fundamentals

  • Iterative, lean product methodology centered on validated learnings and ‘build-measure-learn’
  • The mindset and activities required by self-organising, hands-on product teams

Defining Product Strategy from Company Strategy

  • Using KPIs to cascade Mision vision and value through to day to day work
  • OKR frameworks and goal driven roadmaps
  • Product rather than project mindset

Opportunity analysis

  • Customer segmentation
  • Market sizing
  • RICE

Defining metrics

  • How to choose a Metric that Matters?
  • What makes an metric actionable?

Growth frameworks

  • Pirate Metrics / Lean Analytics / North Star
  • Actionable funnels
  • 30 minute exercise – making a framework for a product

Experimentation

  • How to structure an experiment
  • Setting the line in the sand
  • AB testing best practice

Baking analytics into requirements

  • How to define event metrics in story writing
  • Analytics ’definitions-of-done’
  • Shared ownership with product teams

Working with Product Analytics tools

  • Guide walkthrough of a tool – Google Analytics / Amplitude
  • Use of basic tooling like Google Sheets
  • Introduction to SQL

Product analytics warchest

  • Funnels
  • Cohort tables
  • Repeat rates
  • Churn rates

Management Reporting

  • Ingraining data into the sprint
  • Engaging stakeholders with data
  • Data visualizations

Wrapping up

  • Commitments made by attendees with next steps

 

JBI training course London UK

Anyone involved in the software development life cycle – from Business Analysts, Project Managers, Planners, Technical Architects through to Coders and Test Analysts.

It assumes a basic understanding of the principles of agile product management in a software engineering environment, using frameworks such as Scrum or Kanban. It requires basic technical literacy, but does not require advanced knowledge of computer or data science.

 


4.8 out of 5 average

"I thought that the style of creating a backlog of user stories and inputting them into sprints was very helpful and that the practical at the end of the course was excellent. Overall, it gave me a great insight into agile project management."

GW, Project Manager, Scrum, April 2021



“JBI  did a great job of customizing their syllabus to suit our business  needs and also bringing our team up to speed on the current best practices. Our teams varied widely in terms of experience and  the Instructor handled this particularly well - very impressive”

Brian F, Team Lead, RBS, Data Analysis Course, 20 April 2022

 

 

JBI training course London UK
 
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