Empowering the Entertainment Industry with AI: Training a Large Creative Audience on Copilot Tools

Executive Summary

In a time of rapid technological transformation, a large audience of professionals from across the entertainment sector took part in an online training session focused on the practical application of AI and Copilot technologies. Delivered in collaboration with a leading AI expert at JBI Training, the session aimed to introduce creative professionals to emerging tools, foster digital confidence, and explore how AI can enhance, rather than replace, human creativity. The session received overwhelmingly positive feedback, despite the challenges of engaging such a broad and varied group.

Background

The entertainment industry is increasingly intersecting with technology. From content creation to production workflows, artificial intelligence is reshaping traditional practices. Recognising a growing need for awareness and upskilling in this area, a dedicated online session was organised to introduce AI and Copilot tools to professionals across film, television, music, gaming, and related creative fields.

Objectives

To demystify artificial intelligence for creative professionals
To showcase the practical use of Copilot tools in everyday work
To spark conversation around ethical and creative use of AI
To provide a high-level yet hands-on introduction for those with limited technical backgrounds

Session Delivery

The session was conducted virtually and attracted a large audience of entertainment professionals from a wide range of creative disciplines. It was led by a seasoned AI expert who tailored the content to resonate with a creative, non-technical audience. The training covered:

An introduction to AI and its current role in the creative industries
Demonstrations of AI Copilot tools in action (e.g. writing, planning, research)
Real-world use cases and time-saving tips
Q&A and interactive discussion

Despite the scale of the audience, the session maintained a high level of engagement. The format balanced explanation, live demonstration, and discussion, ensuring it was accessible yet insightful.

Feedback and Impact

The response to the session was overwhelmingly positive. Attendees expressed appreciation for the clarity of the content, the relevance to their daily work, and the approachable tone of delivery. Key feedback themes included:

“Inspiring and eye-opening – I didn’t realise AI could be this useful.”
“Excellent delivery – pitched perfectly for creative professionals.”
“Great balance of technical explanation and real-world relevance with Copilot prompts and tools - perfectly delivered to our team.”

Importantly, the session helped shift perceptions: what was initially seen as intimidating technology became something tangible, useful, and even exciting.

Next Steps

Due to the success of the session and strong demand for follow-up, additional workshops and role-specific AI sessions are being considered. These would allow for deeper dives into AI workflows tailored for specific creative functions — from script development to post-production.

The training also laid the groundwork for more strategic integration of AI tools across entertainment teams, helping organisations stay competitive and innovative.

Conclusion

This session marked a pivotal step in introducing AI to the creative industries in a meaningful and accessible way. With Copilot tools now better understood and more confidently used, the entertainment sector is well on its way to embracing the next phase of digital creativity.

Looking to Upskill Your Team?

At JBI Training, we offer expert-led, hands-on training courses in Artificial Intelligence, Big Data, Data Analytics, Cyber Security, Back-End and Machine Learning – all designed to equip professionals with the practical skills they need to thrive in today’s data-driven world.

Whether you're looking to demystify AI for creative teams or dive deep into data science, our tailored programmes can help you stay ahead of the curve.

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