Data Storytelling & Dashboard Design training course

Learn to design intuitive, insight-led dashboards and craft compelling data narratives — combining best-practice visual design, interactive components, and AI-assisted analytics to communicate data that drives real decisions across any BI tool.

JBI training course London UK

"I recently completed the Dashboard Design and Storytelling Training and it was a game-changer . The hands-on exercises helped me grasp the principles of effective storytelling. The instructor genuinely cared about our learning. We felt supported from start to finish and left with knowledge that truly mattered to our work - Sarah Thompson, Data Analyst"

 

Public Courses

07/09/26 - 2 days
£1495 +VAT
Enrol 
19/10/26 - 2 days
£1495 +VAT
Enrol 
30/11/26 - 2 days
£1495 +VAT
Enrol 

Customised Courses

* Train a team
* Tailor content
* Flex dates
From £1200 / day
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JBI training course London UK

 Data Storytelling:

  • Learn to focus on important and actionable insights.
  • Critically assess the needs and data literacy of your audience.
  • Understand graphical perception when choosing chart types.
  • Craft compelling narratives that drive decision-making.
  • Apply your skills to real-world scenarios and data sets.
  • Use in Tableau, Power BI and more tools

Effective Dashboard Design:

  • Master best-practice approaches to designing dashboards.
  • Incorporate user experience principles when building dashboards.
  • Enhance navigation through well-structured dashboards.
  • Hands-on experience designing practical and effective dashboards.
  • Understand the key types of dashboards and their purpose.

Interactive Dashboard Components:

  • Incorporate interactive elements for user engagement.
  • Learn to use filters, drilldowns and pop-up information effectively.
  • Plan an effective and collaborative onboarding process.
  • Enhance dashboards with automated alerts and queries.
  • Design a dashboard design schema for your organisation.

Course Details

What makes a Great Data-Driven Story

  • The key elements of a successful presentation of data.
  • Industry best practice, and discussion of good (and bad) examples.
  • A simple framework for identifying the Audience, Story and Action.

 

Understanding Audiences

  • Evaluating audience requirements and data literacy.
  • Managing different user needs from the same data set.
  • Balancing clear communication with transparency.

 

Data in Context

  • How to balance function and aesthetic appeal.
  • Identifying the right graph, chart, infographic or other visual.
  • ·Applying the principles of graphical perception.

 

 

 

 

Navigation and Narrative

  • Tailoring visualisations for different types of communications.
  • Framing the data and providing contextual information.
  • Creating a logical path through the data maze.

 

Designing for the Human Brain

  • Using colours to add emphasis and meaning.
  • Pre-attentive processing, and how the brain assimilates visual information.
  • The principle of ‘self-sufficiency’, and removing clutter.

Data with a Purpose

  • Critically exploring the different types of dashboards.
  • Information overload and other common dashboard pitfalls.
  • Assessing user needs and levels of data fluency.

 

 

 

 

 

Exploration and Interactivity

  • Making effective use of filters to slice and dice data sets.
  • Using layers of information to enable drilldown data exploration.
  • Complementing dashboards with automated alerts and queries.

 

Deployment and Iteration

  • Taking a User Experience (UX) approach to design and navigation.
  • Applying an interactive and collaborative approach to onboarding.
  • Gathering and acting on user feedback.
JBI training course London UK

This course is for anybody who works with data, and needs to communicate the meaning that's in the numbers to colleagues, customers, bosses or external stakeholders..

The Dashboard Design and Storytelling Training Course is ideal for:

  • Data Analysts
  • Business Intelligence Professionals
  • Data Visualization Experts
  • Decision Makers
  • Anyone looking to enhance their dashboard design and storytelling skills

5 star

4.9 out of 5 average

"I recently completed the Dashboard Design and Storytelling Training and it was a game-changer . The hands-on exercises helped me grasp the principles of effective storytelling. The instructor genuinely cared about our learning. We felt supported from start to finish and left with knowledge that truly mattered to our work - Sarah Thompson, Data Analyst"

 

"As a seasoned analyst, I thought I knew the ins and outs of dashboard design until I took this course. The content was rich, engaging, and provided a fresh perspective on telling stories with data. " - Michael Rodriguez, Business Intelligence Manager

 

 

 

JBI training course London UK

Certification


Every delegate will be entitled to a certificate of achievement on completion of the course.

If you are missing your certificate - please use the link below to apply - you can also use this link to sign up for the JBI Training newsletter to receive technology tips directly from our instructors - Analytics, AI, ML, DevOps, Web, Backend and Security.
 



More about this course

                                                                               Dashboard Design & Story Telling

 

Data has become the most important resource for every organisation – but the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people.

This course is for anybody who works with data, and needs to communicate the meaning that's in the numbers to colleagues, customers, bosses or external stakeholders and will give you or your team the confidence and skills to translate raw data into compelling visual stories for your key audiences.

Whether you are using Power BI, Tableau, Alteryx, or any other data visualisation software, to provide key information to stakeholders, this course will teach best practice and good dashboard design principles and will give your team the ability to evaluate user needs and levels of understanding to make informed decisions about chart selections and make the most effective use of interactive dynamic data.

 

FAQs

JBI Training offers the Data Storytelling and Dashboard Design course — a two-day instructor-led programme covering the full spectrum of communicating data effectively, from visual design principles and chart selection through to building interactive dashboards and presenting insights to business audiences. The course is available as a scheduled classroom session in London, as a live online instructor-led programme, or as a customised onsite delivery for corporate teams. It is suitable for anyone who works with data and needs to present findings clearly and persuasively to both technical and non-technical stakeholders.
Data storytelling is the practice of combining data, visualisation, and narrative to communicate insights in a way that is clear, meaningful, and actionable for a specific audience. It goes beyond producing charts and tables — it involves structuring a logical flow of evidence, choosing the right visual form for each insight, removing distracting elements, and framing findings in the context of a business question or decision. It is a valuable professional skill because most data professionals are highly capable at analysing data but less confident at communicating what it means to decision-makers. Organisations that communicate data well make faster, better-informed decisions — and professionals who can bridge the gap between analysis and action are consistently in high demand.
Data visualisation is the practice of representing data graphically — selecting chart types, designing visual layouts, and encoding data into visual elements such as colour, size, and position. Data storytelling is a broader discipline that uses visualisation as one of its core tools, but also encompasses narrative structure, audience awareness, and the logical sequencing of insights to guide a viewer toward a conclusion or decision. A well-designed chart is a component of data storytelling; data storytelling is the act of using charts, narrative, and context together to make a compelling and trustworthy case from evidence.
The course is suitable for a wide range of professionals. Data analysts and business intelligence professionals who produce reports and dashboards but want to make them more impactful will find the course directly applicable. Managers and business users who present data to leadership or stakeholders will benefit from the communication and narrative techniques covered. Data scientists who need to present findings from complex analyses to non-technical audiences will gain practical frameworks for translating technical work into business language. The course is tool-agnostic and the principles covered apply across Power BI, Tableau, Excel, Python visualisation libraries, and other BI and reporting tools.
The course covers the core principles of effective dashboard design, including how to define the purpose and audience of a dashboard before designing it, how to structure information hierarchically so that the most important insights are immediately visible, how to choose the right chart type for each data relationship, how to use colour purposefully rather than decoratively, how to reduce visual clutter and remove elements that do not contribute to understanding, and how to design for different viewing contexts including screen presentations, printed reports, and interactive self-service tools. These principles are grounded in established research on human perception and cognitive load.
Choosing the right chart type depends on the relationship you are trying to communicate. Comparisons between categories are best shown with bar or column charts. Trends over time are most clearly communicated with line charts. Part-to-whole relationships are suited to stacked bars or treemaps rather than pie charts in most cases. Correlations between two variables are shown with scatter plots. Distributions are communicated with histograms or box plots. The course covers a practical framework for matching data relationships to visual forms, common mistakes such as overusing pie charts or 3D effects, and how to evaluate whether a chosen visual is genuinely helping the audience understand the data or adding unnecessary complexity.
A report is a detailed, structured document that presents data and analysis across multiple pages or sections, typically intended to be read sequentially and to provide comprehensive coverage of a topic. A dashboard is a single-page or single-screen visual summary that provides an at-a-glance view of key metrics and performance indicators, designed to be scanned rather than read in detail. Dashboards are most effective when they are focused on a specific audience and decision context, contain only the metrics that matter most to that audience, and are updated regularly to reflect current data. The course covers the design considerations specific to each format and the common mistakes that occur when reports are mistakenly designed as dashboards, or vice versa.
AI tools are increasingly capable of generating charts, summaries, and draft narratives from data automatically — including features such as Microsoft Copilot in Power BI, which can generate narrative explanations of visuals. However, AI-generated outputs require human judgement to evaluate whether the narrative is accurate, whether the visualisation chosen is appropriate for the audience, and whether the story being told is the right one to tell given the business context. Data storytelling skills are more relevant in an AI-assisted environment, not less — because professionals need to critically evaluate and refine AI outputs rather than accept them uncritically. The course equips delegates with the design and communication judgement needed to work effectively alongside AI analytics tools.
Yes. The Data Storytelling and Dashboard Design course can be delivered as a customised closed-group programme for corporate teams, onsite at your organisation's premises or online. Content and exercises can be tailored to the data tools and reporting formats the team already uses — for example, teams using Power BI, Tableau, or Excel can work with examples from those environments. The course can also be adapted to focus on specific communication challenges the team faces, such as presenting to executive audiences, designing operational dashboards, or improving the quality of recurring reports. JBI has delivered data and analytics training for corporate clients including the BBC, NHS, RBS, Sky, EDF, and Capita.
Yes. The course content is continuously reviewed and updated to reflect current best practices in data communication, visualisation design, and dashboard development. This includes the latest thinking from the data visualisation and information design community, evolving guidance on accessibility in data visualisation, and the growing role of AI-assisted analytics tools in generating and augmenting data narratives. Delegates leave with skills and frameworks that reflect how data communication is approached in professional analytics and business intelligence environments today.

CONTACT


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enquiries@jbinternational.co.uk

 

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