27 February 2018
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Our world is changing; this is hardly anything new. New startups emerge consistently, almost on a daily basis, each claiming to have the latest technological innovation.
Day-to-day operations and practices change with the technological advancements, and our lives along with them.
We start growing used to a certain kind of products - and a certain types of service; especially Generation Y, also known as - the Millennials.
Despite the fact that the exact dates for this cohort generation is not 100% determined, most demographers usually refer to those born around mid-1990’s and early 2000’s, although some might even say late 80’s.
Here are a few important characteristics of this generation:
Plain and simple - in a world where a large percentage of consumers expect tailored products and services, providing that would make your organisation the one to beat. The only way to provide that is knowing exactly what they want. That can be accomplished by analysing the data accumulated by the company.
Now, as a company, that usually means an extensive amount of data; analysing that is not simple. Normally, a whole team is needed for a task of this magnitude - a task that never really ends with new data being accumulated while new customers entre the market. This is when python for data analysis comes in quite handy.
Data analytics and data science have become trendy terms; and for a good reason - these practices can make a business and it’s important that CTOs, CMOs and other team leaders understand the value of it. It’s also important to know it’s something that requires learning; that is why data analytics courses and data science courses have become so popular. With python data analytics is now something your team can learn and immediately implement, thus significantly helping the entire organisation.
Millennials are simply one generation out of many. Although they seem to have more power that is based on their familiarity with technological tools and digital platforms, all markets (and all generations) want to have their needs catered to them. Having your team go through an analytics course can help you properly gather and analyse the data, allowing you to better cater to your target market making you, again, the company to beat.