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Power BI Premium

28 June 2023

Harness the Power of Power BI Premium: A Comprehensive Guide


Business Intelligence (BI) is made significantly easier with the use of data visualisation tools. Among these tools, Microsoft's Power BI stands out for its user-friendly interface and powerful capabilities. Within the Power BI ecosystem, the Power BI Premium offering provides an even more comprehensive range of features designed to enhance business decision-making. But what exactly is Power BI Premium, and how can it be leveraged to maximise business potential? Let's delve into the details.

Understanding Business Intelligence and Data Visualisation

Business Intelligence is a term that refers to technologies and strategies implemented by companies to analyse business data. The end goal? To support informed decision-making. But with data often stored in complex databases, how can businesses extract meaningful insights? This is where data visualisation comes into play.

Data visualisation is the practice of translating data into visual contexts, such as graphs or charts. This makes large volumes of data more digestible and insights easier to understand at a glance. Tools like Power BI are designed to aid this process, with Power BI Premium providing an elevated level of functionality.

The Power BI Ecosystem

To fully appreciate the benefits of Power BI Premium, it's essential to understand the broader Power BI ecosystem:

  1. Power BI Desktop: This application, downloadable onto your computer, allows you to create rich, interactive reports.
  2. Power BI Service: This cloud-based platform is where you can publish your reports, create dashboards, and collaborate with others.
  3. Power BI Mobile: As the name suggests, this version lets you access your data and reports on the go, straight from your mobile device.

Deep Dive into Power BI Premium

Power BI Premium is a more advanced offering compared to its counterpart, Power BI Pro. Let's look at the key features that distinguish it:

  • Higher Capacity: Power BI Premium allows for a greater data capacity and higher refresh rates, accommodating the needs of larger organisations.
  • More Flexibility: Power BI Premium offers flexibility in how reports and dashboards are shared, making it easy to distribute insights both inside and outside your organisation.
  • Enhanced Performance: With dedicated capacity and resources, Power BI Premium ensures high performance even when processing large volumes of data.
  • Advanced Administration: Power BI Premium provides advanced administration features, enabling more effective control and management of your BI environment.
  • More Sharing Options: With Power BI Premium, you can share your content with anyone, whether or not they have a Power BI license, expanding the potential audience for your insights.

Benefits of Power BI Premium

Power BI Premium comes with several benefits, but let's delve into the specifics of its most notable features:

  1. Dedicated Capacity: Power BI Premium provides dedicated resources, meaning your data operations won't be hampered by other users' activities. This leads to faster data refreshes and enhanced performance, particularly beneficial for larger organisations with significant data loads.
  2. Flexibility for Licensing: Unlike Power BI Pro, Power BI Premium offers more flexible licensing options. You can share reports and dashboards with external users, or anyone in your organisation, regardless of whether they have a Power BI license.
  3. Advanced AI Capabilities: Power BI Premium opens up a world of possibilities with access to more advanced AI capabilities. This allows for more sophisticated analysis and predictions, supporting more nuanced decision-making.
  4. Paginated Reports: Also known as 'pixel-perfect' reports, these are laid out in a tabular format and allow for precise customisation. This is especially useful when you have regulatory or business requirements for highly formatted, printed reports.
  5. Greater Data Capacity and Refresh Rates: With Power BI Premium, you can upload larger data volumes and schedule more frequent data refreshes, keeping your reports and dashboards as up-to-date as possible.

Use Cases of Power BI Premium

Now that we've explored its features and benefits, you might be wondering who can make the best use of Power BI Premium. The following scenarios depict ideal use cases:

  1. Businesses wanting to share reports and dashboards outside of their organisation: Power BI Premium makes this process easy and seamless.
  2. Large organisations requiring performance and capacity: If you have a high volume of data and need regular updates, Power BI Premium can handle these demands.
  3. Businesses needing to utilise advanced AI and big data analytics: Power BI Premium gives you the tools to perform sophisticated data analysis and predictions.

Understanding the Pricing Structure of Power BI Premium

Power BI Premium comes with a price tag to match its advanced features. The costs are dependent on the capacity needed and the scale of deployment. A cost comparison with Power BI Pro is highly dependent on the specific needs of your organisation, including factors such as the number of users and the volume of data.

However, it's important to remember that Power BI Premium provides capabilities far beyond the scope of Power BI Pro, justifying its higher pricing for many businesses.

How to Implement Power BI Premium in Your Organisation

Implementing Power BI Premium in your organisation involves several steps:

  1. Initial Setup: This includes acquiring a Power BI Premium license and assigning workspace capacity.
  2. Building Your First Report and Dashboard: Using Power BI Desktop, you can connect to your data, create visualisations, and build your first report.
  3. Sharing Your Dashboards and Reports: With Power BI Premium, you can share your insights with users, both inside and outside your organisation.
  4. Understanding the Admin Portal: This is where you can manage your Power BI environment, monitor usage and performance, and set up data refresh schedules.

Training and Support for Power BI Premium

Microsoft offers numerous resources to help you get started with Power BI Premium, including detailed guides and tutorials, online courses, and user forums. In addition, Microsoft provides technical support to ensure smooth operation, including for their report server functionality.


Power BI Premium is a powerful tool for businesses that require advanced data analytics capabilities, larger data capacity, and flexibility in sharing insights. By understanding its features, benefits, and use cases, businesses can harness the power of Power BI Premium to drive informed decision-making and gain a competitive edge.

Frequently Asked Questions

Q1: What is the difference between Power BI Pro and Power BI Premium?

Power BI Pro is designed for creating and sharing BI content, while Power BI Premium provides more advanced features, including larger data capacity, more frequent refresh rates, advanced AI capabilities, and flexible licensing options.

Q2: Can I share Power BI reports with users who don't have a Power BI license?

Yes, one of the key benefits of Power BI Premium is the ability to share content with anyone, whether or not they have a Power BI license.

Q3: Does Power BI Premium offer technical support?

Yes, Microsoft provides technical support for Power BI Premium users, ensuring you can resolve any issues promptly and maintain the smooth operation of your BI environment. Be sure to also check out the Power BI marketplace.

Q4: How can I learn to use Power BI Premium?

Microsoft offers a range of resources to help you get started, including detailed guides and tutorials, online courses, and user forums.

About the author: Craig Hartzel
Craig is a self-confessed geek who loves to play with and write about technology. Craig's especially interested in systems relating to e-commerce, automation, AI and Analytics.

+44 (0)20 8446 7555

[email protected]



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