20 October 2023
As one of the UK’s leading broadcasters, the company holds a vast trove of audience, programming, operations, and financial data. However, its analytics team struggled to extract meaningful insights from this data using their outdated reporting tools. Data analysis was slow, cumbersome, and failed to provide the business intelligence needed to guide programming, operations and strategy.
To empower its analytics team, the broadcaster partnered with top Tableau training provider JBI Training. Over 4 intensive days, an expert instructor shared their Tableau expertise with the team through lectures, demos, and hands-on exercises analysing the company’s real data.
The focused Tableau training proved transformative, equipping the analytics team with in-demand data visualization and dashboarding skills. Participants gained proficiency in Tableau while learning how to apply its advanced analytical capabilities to broadcasting KPIs like viewership, revenue, production costs, and audience engagement.
The 4-day Tableau training program balanced interactive lectures with immersive hands-on activities. Key modules included:
During the course, participants completed collaborative exercises where they utilized Tableau to analyze the company’s real data and produce broadcast insights. For example, they combined viewership, programming, and market data to analyze audience trends. Using steps like:
This exercise provided hands-on experience with Tableau’s analytical features while deriving insights to guide programming decisions. Exercises developed skills participants could apply to deliver high-impact analytics.
The 4-day bootcamp equipped the analytics team with skills that delivered immediate dividends:
With Tableau skills from a leading trainer, the broadcaster’s analytics team was empowered to unlock the full intelligence within their data. Their organization gained an analytics function capable of delivering transformative data-driven insights that drive growth, performance, and competitive advantage.
The 4-day Tableau training delivered an extremely high ROI for our data analytics team. The tailored content, expert instruction, and practical focus provided skills we could immediately apply to transform how we extract and share data insights.
Participants remarked at how intuitive Tableau is compared to previous tools, allowing faster and more impactful analysis. The instructor's depth of knowledge, patience, and passion for the material made the training highly effective and enjoyable.
The team is eager to continue building on this Tableau foundation with additional training to expand their skills. The hands-on exposure whet their appetite to master advanced analytics, customizations, and extensions that will make our data analysis function world-class.
Working with the team JBI Training has developed a complete plan for their objectives.